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The average American has around 5 monthly subscriptions and spends about $70 on them - but that figure could be higher

The Independent·Isabel Keane·20 days ago
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Everything is now a subscription — and Americans are willing to pay. The average American has 5.2 subscriptions and spends about $69 a month on them, or $830 a year, according to a survey of 2,500 U.S. consumers from subscription-bundling service Bango. However, almost a quarter of those surveyed said they are spending more on subscriptions than they can afford, with that number rising sharply to 41 percent amongst Gen Z participants. As subscriptions become increasingly more expensive, Americans are also opting for something once considered unimaginable: They are willing to accept more ads if it means lower subscription costs. The shift is taking place largely among subscribers to major streaming services, with 52 percent of Apple TV users, 48 percent of Disney+ users, 47 percent of HBO Max users, 44 percent of Netflix users and 40 percent of Amazon Prime Video users saying they would accept more ads if it meant their bill was cheaper.…

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