Why organizing privacy choices around purposes, not vendors, changes everything The problem with consent today There is no browser-level place where a user can say "I allow analytics but not ads on this site" and have it enforced consistently. Privacy choices today are scattered across per-site dialogs, each with different language, different categories, and different defaults. The result is not informed consent - it is consent fatigue. Existing tools sit at two extremes. Content blockers operate on domains and filter lists: effective, but blunt. Consent management platforms (CMPs) operate per site and per vendor: flexible for the site, opaque for the user. There is no browser-level layer in between where you can express intent by purpose and have it enforced consistently across sites. Why purpose-based ProtoConsent organizes decisions around purposes of data use : functional, analytics, ads, personalization, third-party services, and advanced tracking. Not around vendors, cookies, or domains.…