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Weight loss drugs have ushered in a new era of frozen TV dinners

The Independent·Katie Hawkinson·26 days ago
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The frozen TV dinner of yesteryear is making a comeback - with a new spin for the GLP-1 era. Americans have been enjoying frozen dinners in front of their TVs for more than 70 years. The freezer staple , introduced as a convenient alternative to a home-cooked meal, is synonymous with the “latch-key” kids of Generation X and often deployed in TV shows as a trope for loneliness. But with nearly one in five American adults having used a GLP-1 at some point — and a large number for weight loss — many frozen meals are being rebranded as high-protein, high-fiber options geared towards this new market. In 2024, Nestlé launched its Vital Pursuit brand of frozen meals, advertised as “GLP-1 friendly” with high levels of protein and fiber. The brand offers meals like a white cheddar mac and broccoli bowl with 21g of protein and a meat lovers pizza with 32g of protein.…

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