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Tim Cook says Apple had its best launch week for first-time Mac customers with the MacBook Neo

Latest from Tom's Hardware·@editorstomshardware.comJowiMorales·2 months ago
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Get Tom's Hardware's best news and in-depth reviews, straight to your inbox. You are now subscribed Your newsletter sign-up was successful Apple CEO Tim Cook said the Apple Mac had its best launch week ever for new customers, and if you check out a MacBook Neo at the Apple Store right now, the website says it will ship in about two to three weeks. It seems that the affordable MacBook is on its way to becoming a massive hit for Apple, especially at a time when rising RAM and SSD costs are killing the entry-level PC market. Cupertino officially announced the MacBook Neo on March 4, 2026, with deliveries beginning on March 11. The laptop had its first full week on sale by March 18, with Cook saying on X, “Mac just had its best launch week ever for first-time Mac customers. We love seeing the enthusiasm!” While Apple hasn’t released official sales figures, it seems that the company is seeing much more demand than anticipated for the affordable device.…

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