The upfronts will never die, they will just change into a new form. Yes, the days when the TV upfronts would culminate with a broadcast network revealing their fall schedule is long gone. In its place are star-studded celebrations of corporate synergy, with movies, TV shows, streaming originals, sports, news and even theme parks all getting time in increasingly condensed presentation to CMOs, media buyers and other Madison Avenue power players. Last year’s upfront was marred by the surprise tariffs announced by President Trump (they were found to be unconstitutional earlier this year), but despite geopolitical tensions, this year’s ad market sounds … unaffected, at least for now. “Yes, there’s a lot of noise, but I still think marketers are spending money,” one ad sales chief says. “I don’t think we’re in the position of the slowdown we saw a little bit last year around tariffs and what they would mean. By the way, the market bounced back pretty quickly after that.…