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Into the Ronaldo-verse: sludge of content is eating up sport and the adults are to blame | Barney Ronay

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B uy the backpack airlines hate. Fawn strangely at a child athlete. This TV presenter drank olive oil for a month and absolutely nothing happened. The streets (no actual streets involved) won’t forget (robots can’t forget) Paul Pogba (or equivalent coding). Nineties dance hits. Ruben Amorim loyalists. Argue with fake fans over a fake photo of fake empty seats. Buy a backpack that hates you because you once thought about buying a backpack, and like a Hungarian grandmother it will never, ever forget and you will be punished. Olive oil. Paul Pogba. The seven-step Thai chair workout that transformed me from a fat old man to a fat old man in a chair. Basically, feed me, keep feeding me because I have a hole that can never be filled, and this simple tablet can dissolve all the vile seething parasites inside your body. Buy my backpack. My backpack full of hate. Regular readers may have noticed a subtle change of tone in here. But it’s time to get real.…

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