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This new NYC park branding radiates pure whimsy

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(Image credit: Washington Square Park Conservancy) Washington Square Park Conservancy has unveiled a suave new brand identity, capturing the joyous community spirit of one of New York's most beloved spaces. A hub for relaxation, performance, protest and celebration, this diverse green space is a beacon of life, now with a new identity to match its vibrant spirit. The best rebrands aren't necessarily the flashiest or loudest; they're about distilling a brand's spirit. Beautiful and dynamic in its bespoke design, Washington Square Parks Conservancy's new identity demonstrates how capturing a simple slice of life brand essence can lead to a timeless, future-proof identity Located in the heart of Greenwich Village, Washington Square Park Conservancy was created to address the park’s ongoing operational needs and steward its 9.75 acres of lawns, gardens, and public grounds. At the centre of the rebrand is the conservancy's new logo, inspired by the Washington Square Park's iconic arch.…

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