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How news organisations are thinking video-first

blog.youtube·Mairi Brewis·about 1 month ago
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Apr 22, 2026 [[read-time]] minute read When we brought together over 240 digital news leaders at our recent 2026 YouTube EMEA News Summit in London, we saw a clear shift accelerating. A new generation of news creators are building loyal communities by embracing digital-native content and building authentic connections with their audience. Today, news organisations that have built relationships with their readers and viewers for decades are now adopting those strategies in the online video space. YouTube EMEA News Summit London 2026. We hosted a unique mix of voices — from traditional broadcasters to digital-native outlets — all focused on the future of news. Throughout the summit, three key themes stood out: 1. Embracing digital-first video formats To grow and reach new audiences, news outlets no longer just upload segments from TV on YouTube. Instead, they are producing content made specifically for online audiences.…

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