Meta just launched a brand new iPhone app called Instants. Built around ephemeral photo sharing, the new social media app is also the latest Instagram feature. Here’s what it does. Instants is both a standalone iPhone app and feature inside of Instagram Meta describes Instants as “a new way to share in the moment – with spontaneous, unfiltered photos– with friends.” Here’s the high level description of the new app and feature from Meta: Instants are ephemeral to viewers, but are saved in your archive for up to a year and can be reshared as a recap to Stories. Friends can react and reply, with replies going straight to DMs. There’s also an Instants companion app for quicker camera access. Full Teen Accounts and Family Center protections apply, including shared time limits, Sleep Mode, and parental supervision. Why is Meta launching a new iPhone app and Instagram feature around ephemeral photo sharing? The company explains that it wants to push on organic social sharing.…