Hailey Bieber, founder and chief creative officer of Rhode, photographed on March 30, 2026. Hailey Bieber, founder and chief creative officer of Rhode, photographed on March 30, 2026. Kanya Iwana for TIME At OBB Studios in Hollywood, there is a parking spot inside the office—like literally right next to the reception area. It makes loading in production gear easy, and, on days like today, provides superfamous visitors a seamless, paparazzi-proof way to enter the building. Which is why Hailey Bieber’s bright white, electric G-Wagon is parked just feet away from the office bullpen, where 20-something staffers of the full-service production company are plucking away at their computers. Behind the reception desk, a glass-topped display case exhibits products from Bieber’s beauty brand, Rhode, like objects in a museum.…