Paula’s Choice is tapping into soccer’s global fandom, signing on as the official skin care sponsor of the 2026 FIFA World Cup set to kick off on June 11 in Mexico City. As part of the partnership, the Unilever-owned brand is launching its “Proud Supporter of Your Skin” campaign, which seeks to emphasize the durability of its products even in high-pressure and strenuous environments — for instance, sports stadiums. “The FIFA World Cup partnership is the natural next step in our commitment to sports,” said Faiz Ahmed, chief executive officer of Paula’s Choice. “Over the past few years, we’ve been building alongside athletes and fans who share our belief in high performance and deep community.…