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Three billion people still in limbo as India, China among big Asian markets yet to seal FIFA World Cup broadcast deals

The Indian Express·Shivani Naik·25 days ago
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Thirty-two days before the start of the 2026 World Cup in the USA, Mexico and Canada , as many as three billion people have no idea whether they will be able to watch the biggest single sport event on the planet in their home. FIFA still doesn’t have a broadcast deal in place for China and India, as prospective bidders continue to play hardball. The stalemate has forced a FIFA delegation – comprising secretary general Mattias Grafstrom and director of media rights Jean-Christophe Petit – to camp out in Beijing this week, trying to woo the country’s state broadcaster to buy broadcast rights to the tournament starting June 11. According to South China Morning Post (SCMP), FIFA’s original demand for US$300 million had proved to be way above the US$80 million that China Central Television (CCTV) was willing to shell out. Negotiations had reportedly stalled at the US$120 million-150 million range.…

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