I’ve been researching problems worth solving in the nonprofit space and kept landing on the same thing, donor CRM reporting. Across hundreds of G2 reviews for basically every major platform, the most common complaint wasn’t price or support. It was that getting useful answers out of your data requires either serious technical knowledge or exporting to Excel and doing it yourself. The gap looks like it isn’t that the data doesn’t exist, it’s that these CRMs don’t focus on generating intelligent reports for users. Your CRM knows who lapsed. Your email platform knows who’s been opening every newsletter for six months. Your event platform knows who showed up. None of them talk to each other, so you never see that your best re-engagement prospect has been reading every email you send for a year and just needs someone to ask. What I’m thinking about building is something that pulls all of it together and just gives you the answers. Who is about to lapse before they actually do.…