Earlier in 2013,  Facebook jumped on-board the hashtag “#” bandwagon and started supporting hashtags. Facebook was late to the party (I mean #latetotheparty).  Hashtags are a phenomenon started by Twitter in 2009, who introduced them so users could mark keywords or topics in a Tweet.  Facebook, Linkedin, Google+, Instagram, Tumblr, Pinterest and almost every major social media platform (with the exception of YouTube) are now using hashtags. Hashtags have even managed to make the jump online to traditional forms of advertising like television and print. Rarely an advert is seen now that does not have its own hashtag which consumers are then encouraged to adopt so they can represent their favourite brands on social media.  The “#” formerly known as the pound sign is so commonplace in the social media environment that it has to be considered as a significant tool for any social media marketing campaign. The power of the hashtags is well known to social marketers.…