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US fast-food chain launching a new loyalty program after drop in customers

The Independent·Graig Graziosi·about 2 months ago
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In late November 2025, Wingstop opened its 3,000th location

In late November 2025, Wingstop opened its 3,000th location (Getty Images for Wingstop)

Wingstop's CEO, Michael Skipworth, attributed an 8.7 percent decline in first-quarter same-restaurant sales to rising gas prices caused by the war in Iran.

The company noted a similar reduction in visits from lower-income customers in 2022 following Russia's invasion of Ukraine, which also led to a spike in petrol costs.

Gas prices in the US have reached a new record high of nearly $4.30 per gallon since the outbreak of the Iran conflict.

Wingstop's Chief Financial Officer, Alex Kaleida, stated that lower-income customers, who represent 25 percent of transactions, are opting for larger portions elsewhere rather than cheaper options.

To counter the sales decline, Wingstop plans to promote sub-$10 sandwich and chicken tender combos and will launch a new loyalty program, Club Wingstop, later this year.

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