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Aitor Throup to Unveil New Ready-to-wear Offering in 2027

WWD·Tianwei Zhang·20 days ago
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LONDON — Fashion designer Aitor Throup is gearing up for a return to fashion with Aitor Ultra, his first ready-to-wear brand envisioned as a multidisciplinary project, slated to roll out with a London exhibition in October at the Ambika P3 space with the Westminster Menswear Archive ahead of a full collection reveal in 2027. In line with the designer’s well-documented obsession with grand narrative and world building, the label is billed as a self-contained “system” at the crossroads of fashion, fine art and product design. It aims to invite audiences to engage with prototypes, artworks and development material alongside finished collections. The Aitor Ultra exhibition this fall is set to showcase the brand’s conceptual architecture, with garment prototypes, new sculptural forms and a series of one-off drawings on display. You May Also Like “Since my very first days in the fashion industry, I dreamed of creating a fashion brand with its own self-contained system.…

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