Not long into Paul Guerra’s tenure as Melbourne Football Club chief executive, it became clear he was going to do things differently. Unbothered by the reputation of Melbourne supporters for cheeseboards and wine, he promised a louder, jazzier match-day experience for home games at the MCG, with activated LED screens behind the players’ race and songs chosen by players after goals. Paul Guerra pressing the flesh in his short-lived sting at Demons CEO. AFL Photos via Getty Images “If I look at other sports like basketball, it’s kind of two hours of entertainment whiplash,” Guerra told this masthead in March . “Everyone is engaged. There’s never a dull moment.” On the field, the Demons were playing an attractive, high-octane style of footy under new coach Steven King. Most importantly, they were winning games, and sitting in the top four after seven rounds.…