The most surefire way to get a hit today is through online virality . Gone are the days of radio discerning whether or not they’ll blast a song at you every hour. Instead, the song has to pull that trick on your social media algorithms. You love this song, right? Here it is on every post on TikTok, X, and Instagram. TikTok especially has the secret formula, where you can get lost for hours, satisfying dopamine hits with every scroll. Artists like PinkPantheress made the most of the platform, her bite-sized songs swirling in our heads for days. Videos by VICE It’s Not Easy to Get a TikTok Hit Anymore, according to PinkPantheress However, the problem seems to be that there is no rhyme or reason to how something takes off on the app. It might be a new song or a record from 50 years ago; it can all get a rejuvenated boost on the Billboard charts accordingly. Moreover, PinkPantheress argued that we can sense what songs got an organic push vs something orchestrated by the label.…