Posted by on Monday, March 11 at 10:23 When it comes to perform a link audit  on our website pages for reasons such as to find out why our site has been penalized or to figure out why a competitor ranks above us for a particular keyword phrase, it is important to take into account several metrics that will help us  improve the competitiveness of our pages. Three very important metrics that we must consider among others when performing our link audit are: Number of incoming links Number of outbound links (OBL) Anchor text distribution Number of incoming links One of the first things we must do when analyzing our target website page(s) is to find out incoming links . More specifically, we must find out the total number of backlinks that our page has already acquired. Then we must count the number of backlinks that point to our page only from unique referring domains.…