Shipping quickly isn’t the hard part anymore. The hard part is recovering when something goes wrong. A lot of teams still release features the same way: deploy code and whatever’s in that deployment goes live immediately. It’s simple, and it works — until it doesn’t. Because when a feature causes problems, you don’t just turn off the feature. You end up rolling back the entire deployment. That means waiting, coordinating, and sometimes introducing new risk just to undo the last change. That’s a heavy price to pay for something that should be lightweight. * Where the risk actually comes from * The issue isn’t deployments themselves. It’s the fact that feature activation is tightly coupled to them. When those two things are tied together, every release becomes an all-or-nothing event. A small issue can impact your entire user base, and recovery depends on how quickly you can redeploy or roll back.…