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CPQ Vendors Face A New Test: Handling Real-World Complexity
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CPQ Vendors Face A New Test: Handling Real-World Complexity

Forrester·Vicki Brown·about 1 month ago
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Configure, price, quote (CPQ) solutions have moved far beyond their roots as a sales productivity tool. What was once a way to reduce errors and speed up quotes now sits at the center of the commercial ecosystem, orchestrating how products are configured, priced, and sold across sellers, partners, and digital channels. That evolution is on full display in The Configure, Price, Quote Solutions Landscape, Q2 2026 , where vendor differentiation increasingly hinges on how well providers handle complexity, not just how much functionality they stack into a single product. CPQ market maturity has shifted differentiation from features to execution at scale. Today’s CPQ market is mature but not uniform. Buyers face 31 vendors that vary widely in size, industry focus, deployment models, and architectural approach. Core CPQ capabilities are table stakes.…

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