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Targeted promotions ‘influential’ in luring Melbourne man who gambled $895,000 back to betting apps, inquest hears

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A young Melbourne man who took his own life after gambling more than $895,000 over four years was repeatedly drawn back to online betting platforms by targeted inducements, an inquest has heard. Coroner Paul Lawrie is investigating the circumstances and likely contributing factors to the death of Kyle Hudson, 22, including whether betting companies like Sportsbet, Entain and bet365 accurately assessed his risk of gambling-related harm. Forensic accountant Cameron Gray told the Victorian coroner’s court on Wednesday that Kyle Hudson redeemed 489 inducements from gambling companies from the time he opened his first betting account on his 18th birthday until 6 July 2021, the day he died. Gray’s analysis found Hudson had engaged in sustained gambling activity over the four years, wagering $895,733 across 8,485 bets – depositing $406,725 into betting accounts from which he withdrew $358,779 in total, the inquest heard. Hudson’s income, however, amounted to $105,000 in total over that time.…

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