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'Design without intent is useless': 5 questions with Paul Watmough

Creative Bloq·@NatalieFear·2 months ago
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Sign up to Creative Bloq's daily newsletter, which brings you the latest news and inspiration from the worlds of art, design and technology. You are now subscribed Your newsletter sign-up was successful Want to add more newsletters? Paul Watmough-Halim is the co-founder of Hyperfocus, a design studio sitting at the intersection of brand & product design. Self-proclaimed "design romantics", Hyperfocus boasts an international team that values fostering a diverse mix of perspectives, ideas, and cultures to build a better branding future. Throughout his career, Paul has been a speaker at events like D&AD and ADC, alongside being featured in publications such as Visuelle, Brand Identity, Bounty Hunter, and Visual Journal. As part of our 5 Questions series, I caught up with Paul to discuss pet peeves, staying relevant and the uncertain advent of AI. Gotta be disposable photography. The trashiness of it makes it so wonderful.…

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