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Wireless Technology: The Birds and the Bees ... and 4G
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Wireless Technology: The Birds and the Bees ... and 4G

Knowledge at Wharton·@HashtagPLUS·about 1 month ago
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Just when consumers thought they had their 3G wireless gadgets all figured out, it’s now time to start getting a grip on the fourth generation of wireless technology — which will be much faster and far more disruptive than anything we have experienced before, according to Scott Snyder in his recent Wharton School Publishing book titled, The New World of Wireless: How to Compete in the 4G Revolution . In an interview with Knowledge at Wharton, Snyder, who is president and COO of consulting firm Decision Strategies International, predicts 4G will revolutionize the way we work and play by creating “one giant wireless ecosystem” that buzzes with innovation. An edited transcript of the conversation follows. Knowledge at Wharton: Let’s start with a very basic question. Why have most organizations failed to capture the value or the full potential of today’s wireless networks and devices? Scott Snyder: A lot of it has to do with the general barriers in corporations to seeing emerging technology.…

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