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Top Netflix exec lays out how the streamer is trying to own mobile

Business Insider·Lucia Moses·about 1 month ago
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A top Netflix exec explains the streamer's plan to conquer your phone Elizabeth Stone, chief product and technology officer at Netflix, is leading a push to get people to watch Netflix on their phones. Kimberly White/Getty Images for TechCrunch Netflix is rolling out mobile app changes to get people to think of it beyond the living room. Exec Elizabeth Stone laid out how the streamer is trying to help people find a title faster. Netflix is also looking to new content types like podcasts to boost daytime watching. Netflix already conquered your living room — and it wants to make sure you're streaming on your phone, too. On Thursday, the company rolled out a slew of mobile app updates to help you find something to watch faster and encourage streaming throughout more parts of the day. These changes build on a TV homepage redesign in 2025 that aimed to cut down decision fatigue. The biggest change is a new "Clips" button that opens to a vertical feed of personalized clips.…

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