Hey guys! Every Prime Day, I run it the same way: pour everything into the one marketplace I know best. This year I caught myself doing it again, and stopped. It's the safer call, and I get why most sellers default to it. You know the keywords. You know what a normal day looks like. You know which campaigns are going to start eating budget by hour three if you don't babysit them. And you know exactly how the customers in that country behave the second a deal hits the page. But the more time I spend inside Multi-Country Advertising, the more I think Prime Day might be the wrong moment to play it small. To be clear - I'm not saying every seller should suddenly launch everywhere. Doing that is the fastest way to turn one decent reporting dashboard into seven bad ones. But if a product is already live in another marketplace, and there's a real reason to believe it would do something there, Prime Day is one of the few moments in the year where the traffic is heavy enough to actually get a read.…