After a period focused on dark denim, the coming season introduces lighter blue washes, bringing a softer and more relaxed feel to jeans. Soft blue is trending across fashion, according to Heuritech , and the AI-powered trend forecasting firm predicts the shift will influence upcoming denim washes. In its Fall/Winter 2027–2028 trend report, the company forecasts future consumer adoption of several light-wash denim trends . Within men’s denim, consumer adoption of bleach denim is projected to rise 3 percent compared with Fall/Winter 2025–2026. Overall, bleach denim is forecast to grow 13 percent, largely driven by strong demand from consumers age 16 to 25. The wash aligns with other color denim trends like pale pink and butter yellow . Describing “The Soft Blue Story,” Heuritech links the delicate blue’s popularity to the return of gray as a key neutral. As gray evolves, it shifts toward softer blue tones, offering a sense of calm and a more versatile approach to color.…