Building a true culture of digital accessibility in a company is a mission of resilience and perseverance. It’s not difficult for the discourse on accessibility to fall into the usual clichés. Accessibility is very important for people. The accessibility of digital products and services promotes inclusion. Or even, all professionals on the teams should be involved in accessibility work. Of course. No one in their right mind will dispute any of these statements (I hope). However, the second part of this conversation, which very few companies reach, is *“how?”* How do we make this happen in the midst of the day-to-day work of digital transformation teams, which, as we all know, are immersed in demanding scripts, often with a very limited number of people available? Most of the time, the choice ends up being between *“we do this”* and *“that.”* And it shouldn’t, because, in these cases, I never saw accessibility winning in this equation. It shouldn’t be this way. You don’t need to be this way.…