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Who are we designing for now?
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Who are we designing for now?

Medium·Toni Wowtscherk·about 1 month ago
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Between Humans and AI: The new design dilemma. Press enter or click to view image in full size AI is disrupting more than the software industry, and is doing so at a breakneck speed. Not long ago, designers were deep in Figma variables and pixel-perfect mockups. Now, tools like v0, Lovable, and Cursor are enabling instant, vibe-based prototyping that makes old methods feel almost quaint. What’s coming into sharper focus isn’t fidelity, it’s foresight. Part of the work of Product Design today is conceptual: sensing trends, building future-proof systems, and thinking years ahead. But besides the current momentum, we still have to focus on real problems that bring real value as of now. This balance is sometimes challenging, but also creates opportunities to reform our thinking and approaches. As AI agents become embedded collaborators in our systems, designers face a powerful and pressing question: Who are we designing for now?…

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