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Why Retailers Who Put Humans First Will Outperform on AI in 2026

WebProNews·John Marshall·4 days ago
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Retailers face a clear choice in 2026. They can chase autonomous agents and agentic systems that promise to run supply chains and storefronts with minimal oversight. Or they can build AI that sharpens human judgment, speeds decisions on the sales floor, and keeps customers connected to real people. The data shows which path delivers better results. Beth Worrall, CEO of VoCoVo, laid out the case plainly in a recent TechRadar article . “The success of AI should therefore be judged not by what it replaces but by what it enables people to become.” Her point lands harder now than ever. Labor shortages still bite. Forty-three point six percent of retailers report worse operating conditions because of them. Customers keep turning to staff for help. Sixty-two percent seek assistance when they cannot locate a product. Fifty-three percent cite poor service as the top reason for a bad store visit. Those numbers have not changed much despite years of AI pilots.…

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