When I have friends visiting Los Angeles and I ask where they’d like to eat, of all the incredible restaurants that the city has to offer — old Hollywood steakhouses, elite sushi counters, taco trucks, bustling Korean barbecue spots — there’s one place that always comes up these days: Erewhon . Best known as a wonderland of intriguing specialty products with prices that feel like performance art — $24 coconut yogurt , $75 matcha , $18 bottles of camel milk — the health-focused grocery store opened in LA in 1969. But in 2011, it fell under new ownership that rebranded it as an ultra-premium food destination rather than a hippie-food depot, and in 2022, all hell broke loose when Hailey Bieber’s $21 strawberry smoothie debuted and became an instant phenomenon , bringing national, even global attention to the once-lowkey chain. New Erewhon locations opened one after another in Silver Lake, Culver City, Beverly Hills, Pasadena, West Hollywood, and Studio City, with several more planned for the future.…