Have a small business that i try to grow and develop, a pearl jewellery studio, and absolutely no time to post or make contact every day.
So found an interesting local UGC, asked for her rates ( EUR 200, 12k followers, not huge engagement but page looked cool), hired her to do a photo post, in my mind, if not sales, at least this will bring me some recognition, people will know more about us and so on.
Ended up getting absolutely nothing out of this.
Zero new followers, zero sales, zero potential customers.
Like, let`s be real, for a small business trying to grow, just basically throwing away 200 euros, this is crazy.