During our previous post, we covered the basic areas of structured data, we segmented the individual parts of a microdata schema.org, resulting in rich snippets and now we are going to see the practical implementation of the process, by using the Data Highlighter and the Structured Data Markup Helper . This post is for webmasters whose website is related to restaurants, products (e.g. e-commerce sites etc.), articles, local business owners and events. Using the Data Highlighter Step 1 – Creation of a Google Webmaster Tools Account This step requires that you have an account on Google Webmaster Tools through which you will be able to produce the microdata markup to your HTML.…