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Nahmias Unveils New Formula 1 Collaboration

WWD·Kanika Talwar·about 1 month ago
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Ahead of this weekend’s 2026 Miami Grand Prix, Nahmias on Wednesday revealed that the brand has partnered with Formula 1 on a new collection. The racing-inspired aesthetic of the collection merges contemporary and high-performance design with the fashion-focused culture that Formula 1 has evolved into. The L.A.-based menswear brand — known for its focus on the laid-back Cali surf, skate and music culture — was founded by designer and creative director Doni Nahmias in 2018. The new apparel partnership brings the world of racing to the brand’s streetwear looks. “Formula 1 continues to evolve into a true lifestyle brand that exists well beyond the racetrack,” said Emily Prazer, chief commercial officer of Formula 1. “Our collaboration with Nahmias reflects that ambition, bringing the energy and attitude of F1 into modern streetwear and giving fans new ways to connect with the sport beyond the track.…

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