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Here's Why Howdy, Roku's Low-Cost Streaming Service, Is Worth Your $3/Month
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Here's Why Howdy, Roku's Low-Cost Streaming Service, Is Worth Your $3/Month

Decider·Radhamely De Leon·about 1 month ago
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Published May 1, 2026, 3:21 p.m. ET You might be missing out on the next big streaming service. According to new numbers from Antenna , Roku’s low-cost streaming service Howdy is showing some promising subscriber and retention rates. Could it be worth your $2.99, too? After launching in August 2025, the streamer reportedly nabbed 300,000 subscribers in the very first month, with about 100,000 more joining every month after. Antenna also reports 51% of users who subscribed in August and September 2025 were still subscribed six months later, which is higher than the premium streamers (such as HBO Max, Paramount+ and Starz ) average of 47% or the specialty streamers ( BritBox , Crunchyroll , AMC+ and more) average of 38%.…

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