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‘It’s Yelling, Be Honest’ — How This Couple Divorced, But Still Grew Their Business to 16 Locations and $1.4 Million In Revenue

Entrepreneur·Sherin Shibu·24 days ago
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Key Takeaways Max and Elena Emma got divorced in 2014, three years after starting their bookkeeping business, BooXkeeping. They designed their divorce to be as low-conflict as possible: no lawyers and a peaceful filing. Since their divorce, BooXkeeping has grown into a franchise with 16 locations and $1.4 million in annual revenue. When Max and Elena Emma, the cofounders of BooXkeeping , a bookkeeping franchise , decided to get divorced in 2014, the story could easily have gone the way so many others do: lawyers , custody battles, staff forced to pick sides, a once-promising business gutted by a personal split.  But Max, BooXkeeping’s CEO, and Elena, the company’s CPO, had already decided that, for all the emotion between them, this wasn’t going to be that story. “We decided that we’re not going to get lawyers , we’re not going to get anything,” Elena tells Entrepreneur in a new interview. “It’s going to be a very peaceful divorce.…

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