BIGGER ROLE: British luxury footwear and accessories brand Jimmy Choo is deepening its ties with Chinese actress Bai Lu, promoting her to global brand ambassador and the face of its fragrance portfolio, which is operated under  a licensing agreement with Interparfums that began in 2009. It is a title also held by fellow Chinese actor Wang Yibo. The move marks a step up from Bai’s role as Asia-Pacific brand ambassador , a position she has held since 2025, when she first fronted a campaign shot in Beijing that highlighted the Curve bag and key footwear styles like the Adeline 60 pumps, the Diamond Sling sneakers and the Aren SB 45 slingbacks. The actress, known for her roles in a series of popular dramas, such as “Feud,” “Untouchable Lovers,” “The Legends,” “Story of Kunning Palace” and “Till the End of the Moon,” remains one of the most-followed stars on Douyin, the Chinese version of TikTok, commanding a combined audience of tens of millions across major Chinese social platforms.…