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ITV hopes for World Cup boost as it remains in ‘active’ talks over Sky TV deal
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ITV hopes for World Cup boost as it remains in ‘active’ talks over Sky TV deal

The Independent·Holly Williams·19 days ago
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ITV has confirmed it remains in “active” talks with Sky over a potential £1.6 billion sale of its broadcasting business to the Comcast-owned rival. The I’m A Celebrity… Get Me Out Of Here broadcaster is said to be close to finalising a deal to sell its media and entertainment (M&E) division to Sky in a move that would create a broadcaster and streamer to rival the likes of Netflix, Amazon and Disney+ in the UK. ITV said on Thursday: “Following our announcement in November 2025, we remain in active discussions with Sky regarding a possible sale of the M&E business. “We will update the market in due course.” The pair are reportedly looking to structure the deal to include a payout of up to around £200 million that will be based on future performance. It comes as ITV reported a 2% fall in total advertising revenues year-on-year in the three months to March 31.…

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