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College Football's Money Game Has No Ceiling, Placing Pressure on Arkansas

Arkansas Razorbacks On SI·Andy Hodges·25 days ago
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There's a moment in any conversation with WNSR Nashville Sports Radio host Bill King where you stop nodding along and start doing math in your head. That moment came early Tuesday on Halftime with Phil Elson on ESPN Arkansas when he dropped a number that has been kicked around the past couple of weeks that should rattle the walls inside the Broyles Center in Fayetteville. $50 million dollars. That's what some college football programs are now spending on their rosters alone. Let that land for a second. The House settlement, the landmark legal agreement that was supposed to bring some structure to the chaos of college athlete compensation, set the revenue-sharing figure at $20.5 million for an entire athletic department. Some football programs are now spending more than twice that figure on a single sport. If King is right about where the courts are headed, that number's about to lose its floor entirely. "I didn't go to day one of law school," King told Elson and the audience.…

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