LET’S GET PHYSICAL : Physical events have made an impressive comeback for fashion, lifestyle and beauty marketers — and can be extremely impactful for those who can master the guest list. So says a new report from Launchmetrics , which tallied a 54 percent increase in events versus 2019, a riposte to years of digital-first investment and pandemic-era homebodies. In addition, attendance has surged by 65 percent, according to data gathered from its events platform. For Alison Bringé, chief marketing officer at Launchmetrics , it’s a “clear signal that physical experiences have become a strategic response to digital saturation, and that the most direct path to brand performance still runs through physical connections.” The report does not cite any fashion, beauty or lifestyle brands, but makes the case for carefully calibrated guest lists for store openings, product launches, VIP dinners, press days, exhibitions and the like.…