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More ads are coming to Netflix, despite 250 million users already paying to watch stuff with ads

Digital Trends·Rachit Agarwal·19 days ago
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Home Entertainment News Your Netflix ads are about to get a whole lot more personal. Here's why you should pay attention. Unsplash Netflix held its fourth annual Upfront this week, and while most of the announcements were aimed at advertisers, there is plenty in there that affects regular viewers, too. If you are on Netflix’s cheaper ad-supported plan, here is what is coming your way. So how big is Netflix’s ad tier? Netflix said its ad-supported plan now reaches more than 250 million global monthly active viewers, and over 80% of those viewers are watching actively every week. That’s a sharp rise from the 94 million users the company reported last year. It seems that not only is the ad-supported year flourishing, but it’s also adding new members at a higher rate than its other plans. Thibault Penin / Unsplash “If the last couple of years were about proving we’re a durable player, this year is about establishing ourselves as a formidable one,” said Amy Reinhard, Netflix’s president of advertising.…

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