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The Elephant in the Room: Why Silly Corporate Buzzwords Catch On

Knowledge at Wharton·@HashtagPLUS·about 1 month ago
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You hear it in offices everywhere: “the elephant in the room,” “when the rubber hits the road” and talking “at the 20,000-foot level.” These corporate buzzwords are so common that most people don’t register discordance when they hear it. But not James Sudakow, a consultant who noticed the laborious way people talk and realized it can be a problem if not everyone understands the metaphor.  Sudakow lists the most peculiar business buzzwords in his book, Picking the Low-Hanging Fruit … And Other Stupid Stuff We Say in the Corporate World. He is the founder and principal of CH Consulting, a boutique management and organizational effectiveness firm. He recently spoke on the Knowledge at Wharton show on SiriusXM’s Channel 111 . An edited transcript of the conversation follows. Knowledge at Wharton: Where did you get the idea to put this book together? James Sudakow: I started my career years ago, working for one of the big four consulting firms, Deloitte Consulting, and had a great experience there.…

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