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Inside The Wonderful World Of Audemars Piguet During Watches And Wonders 2026

Fratello Watches - The Magazine Dedicated To Luxury Watches·Lex Stolk·about 1 month ago
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Audemars Piguet was back in Geneva after a seven-year absence, and it felt like it had never left. A watch salon at which the biggest and most prestigious watch companies strut their stuff just isn’t the same without AP. And that’s why its return to the show felt so natural. But while every other participant at Watches and Wonders 2026 presented its novelties, AP offered an experience. The brand built the House of Wonders to explain to visitors the ways of AP and introduce them to the Atelier des Établisseurs, a new program for bespoke creations that reinterprets 18th-century établissage through three craft-driven timepieces. These are the organic, gem-like Galets, the geometric Nomade desk clock, and an opulent secret watch called the Peacock. Please enter the wonderful world of Audemars Piguet. Audemars Piguet didn’t come to present novelties. The brand already spilled the beans during the annual Social Club earlier this year.…

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