Every morning, 733 million people wake up hungry. They have a need - urgent and real. But in the language of markets, most of them don't exist. Because markets don't respond to need. They respond to demand. And demand requires money. Alfred Marshall defined it clearly in 1890: demand is not desire. It is desire backed by the power and willingness to pay. A starving person needs food whether they can afford it or not. But only the person who can pay creates a market signal. This gap between need and demand is not a small detail. It is the central fact of modern economic life. Abraham Maslow's hierarchy - validated across 123 countries and 60,000 respondents — confirms that human needs are universal. Food, safety, belonging, esteem, and purpose. Every person on earth experiences all five. But markets serve them in proportion to purchasing power, not urgency. Research makes this painfully visible. Healthcare and food, the things people cannot live without, carry the most inelastic demand.…