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EXCLUSIVE: Louis Vuitton Taps Skateboarder Tyshawn Jones for Men’s Pre-fall Campaign

WWD·Joelle Diderich·22 days ago
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PARK LIFE: Tyshawn Jones traded the skatepark for Central Park for his new campaign for Louis Vuitton , showcasing the brand’s pre-fall menswear collection perched on top of boulders and balustrades — but minus his deck. The two-time winner of the Thrasher Skater of the Year award went viral in 2024 with a video showing him performing a death-defying trick in Paris with a Vuitton skateboard, wearing boots from the French fashion house’s collaboration with Timberland (the clip has amassed 869,000 likes on Instagram.) For his first official campaign since being named a friend of the house last year, the New Yorker posed for Oliver Hadlee Pearch. The documentary-style photos and videos, which drop Monday across Vuitton’s print insertions and on digital platforms, show him standing on a rock overlooking a daffodil field, or balancing on the marble railing of Bow Bridge.…

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