Tue Apr 21 2026, 07:53 PM EDT · 2 minute read Apple Vision Pro could become a useful tool in filmmaking Director Jon Favreau says a specialized app let him better frame IMAX shots using a virtual theater environment in Apple Vision Pro . He cites it as one method to cut back on reshoots and reduce costs. Filmmaking has only become more and more expensive even as commercialized tools make the medium more accessible. It's easier than ever to grab a smartphone and shoot some footage, but reaching Hollywood calibre isn't so simple. In an interview conducted by The Town podcast during Cinemacon, Jon Favreau discussed ways that technology was helping reduce costs in filmmaking. One of the tools he mentioned was Apple Vision Pro. "So I'm making an IMAX movie and I'm looking at a TV screen," shared Favreau. "No matter how big your TV screen is, it's not an IMAX screen." The solution was building software that would let Favreau frame a shot while viewing it in a virtual IMAX theater.…