Hey everyone, I joined a company 60 days ago and all I can say is… it’s a mess. They have frequently deleted pages getting traffic. Example: they would write content like “top 10 LMS for education in 2024” and include the “2024” in the path path. They used AI to write content that created over 800 “fake” URLs. So they would lead to a URL that doesn’t exist and doesn’t exist on the site map either. In October of 2025 they published 800+ pieces of content that were written by AI. All text and broken tables that they automatically inserted. They have gone from 50k visits a month to 10k. Yes, much of the earlier traffic was unqualified. Could all of these previous actions hurt us long term? What I’ve started with is focused on writing content for 5 core industries that we want to target. General industry pages + blogs to start (only 1 blog per day). Goal is to create video content related to each as well. What else should I be looking to in order to stop this downward spiral?…