We’ve hit a plateau at Beardbrand, the direct-to-consumer business I launched 15 years ago. Our revenue is down from its peak. We’ve made mistakes. The beard care space has dried up. We’ve moved from a blue ocean of growth and opportunity to a red ocean of fierce competition. If Beardbrand grows, a competitor loses, and vice versa. In this episode, I’ll depart from my typical interview format and share our plans for moving Beardbrand forward. My goal is to help other merchants in similar circumstances. My entire audio narrative is embedded below. The transcript is edited for clarity and length. Growth Tactics Our name, Beardbrand, might be a problem in a marketplace that isn’t growing. Yet we offer non-beard products, such as colognes, deodorant, and bar soap. We have a shampoo and conditioner, which we call a wash and a softener. We have hair styling products. So we are a men’s grooming company, much more than beard care. Focus. We’ve done a lot of belt-tightening.…