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Digital marketers / agency owners 5+ years in: what 'boring' habits saved your business in year 2-3?

Reddit r/digital_marketing·u/Crescitaly·about 1 month ago
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Digital marketers / agency owners 5+ years in: what 'boring' habits saved your business in year 2-3? I've been running a digital marketing business for over 5 years (mix of local and international clients). Looking back, what actually kept my business alive wasn't some viral YouTube or LinkedIn tip. It was 3 extremely boring habits: 1) Friday cash flow ritual. Every Friday afternoon, no exceptions: send all invoices for the week, follow up on every client overdue by 7+ days (wire transfer + polite message), update a simple spreadsheet: inflows, outflows, pipeline. 90 minutes. Feels like punishment. But twice this habit saved me from running out of cash before tax payments or before the next month. 2) Written 'minimum client acceptance' list. Rules on paper: 30-50% deposit, scope in writing, 14-day payment terms (or full prepayment for new clients). First month I lost 2 potential clients.…

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