AI is running more of your advertising than you realize. The question is whether you're steering it or just watching it spend your budget. Stop trying to out-calculate the machine and start feeding the machine better signals was the theme from Ginny Marvin, Google’s Ads Product Liaison, during a recent episode of the Ads Decoded podcast  she hosts. To many, it sounded like a victory lap for automation and seemed to set the industry on fire. To others, it felt like a final surrender of the steering wheel. We are currently navigating a mass handover of campaign control to automated systems, and the speed of this transition is frequently outpacing our understanding of what we are surrendering. The numbers confirm that this isn’t just a trend; it is the new baseline for performance marketing. More than 1 million advertisers have now adopted Google’s Performance Max globally. On Meta, Advantage+ campaigns now account for 35% of all U.S. retail ad spend.…